Lazy Marketing + Dissolving Shame: Escaping the "If-Then" Trap (IG LIVE Sept 29/25)

I went live this week on Instagram planning to “market” my new group… and instead rambled about lazy launches, shame spirals, motherhood, if-then thinking, and why I’m DONE overcomplicating every f*ckin thinggggg!

This episode is extra messy and unscripted, but maybe that’s the medicine?

I touch on the following:

• Why the “if you just do this, then you’ll get that” narrative is so sneaky (and quite frankly, pure bullsh*t)
• How shame spirals keep us stuck in freeze (and what naming them does)
• My reframe on marketing and why I’m calling this launch “lazy”
• The truth about motherhood, identity, and seasons where everything feels heavy
• What I’m experimenting with instead of forcing strategy

At the end, I share about Exhale — my 6-week support group + practice lab for heavy-hearted humans, mothers, creatives + visionaries carrying a dream of a different world… while desiring space, nuance, and nervous system nourishment to keep holding it.

Exhale is a space where we slow down, name our real desires, and anchor into rhythms that actually let you keep going.

👉 We start Oct 9. Click here to learn more + join!